Who we are
TournamentBracketMaker.com is operated by Digital Signet Limited, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Digital Signet Limited is the data controller for this site. Contact: privacy@digitalsignet.com.
What we collect
No accounts, no logins, no email capture. The bracket generator runs entirely in your browser: the team names, seeds and results you enter are never sent to us and never stored on a server. They are held in the page while you work, and a bracket you share travels inside the share URL itself, which is what makes the link reopen the bracket. Anyone holding that link can therefore see it, so do not put anything private in team names. The data we do process comes from two sources.
Aggregate analytics. Google Analytics 4 records your visit (page viewed, referring page, device type, approximate location by country or region, and a pseudonymous identifier) so we can see which pages are useful. IP addresses are anonymised.
Advertising cookies. On pages that show an ad, our advertising partners may set cookies or read advertising identifiers in order to select and measure those ads.
How this site is funded, and your choices
This site is free to use and is supported by display advertising. Ads are served by Journey by Mediavine (operated by Mediavine, Inc.) together with a network of authorised third-party advertising partners. The current partner list is published at mediavine.com/ad-partners and mirrored in this site's ads.txt file. Those partners use cookies, mobile advertising identifiers and similar technologies to select, deliver and measure ads, including ads tailored to your interests based on your activity across different websites and apps ("interest-based advertising").
US visitors. Under the California Consumer Privacy Act as amended (CCPA/CPRA), and under similar laws in Colorado, Connecticut, Virginia and other states, interest-based advertising can count as a "sale" or "share" of personal information even though no money changes hands for your data. You can opt out using the "Do Not Sell or Share My Personal Information" control in the cookie preferences banner, by turning on the Global Privacy Control (GPC) signal in your browser, by opting out at optout.aboutads.info or optout.networkadvertising.org, or by emailing privacy@digitalsignet.com. We do not knowingly sell or share the personal information of anyone under 16.
UK and EU visitors. Our advertising partners rely on your consent, collected through Mediavine's Consent Management Platform (the banner shown on your first visit). You can change or withdraw consent at any time through that banner, or by clearing this site's cookies.
Embeds, providers and transfers
If you embed a bracket on your own site, the embed loads from this domain and the same analytics and advertising described above apply to the embedded frame.
A small number of providers process data on our behalf: Cloudflare (DNS, security and hosting), Google Analytics (aggregate site statistics), and Mediavine (advertising). We require them to process personal data only for the services they provide to us and in line with applicable data protection law.
We are a UK controller with an international readership. Our providers may process data in the United States and other countries. Where UK or EU data protection law applies to a transfer, we rely on appropriate safeguards such as adequacy arrangements or standard contractual clauses.
Retention and your rights
We hold no personal data of our own. Google Analytics data is retained for 14 months and then aggregated or deleted, per our GA4 configuration. Advertising cookies set by Mediavine's partners follow those partners' own retention schedules.
Depending on where you live, you have the right to ask us to:
- give you a copy of the data we hold about you (access);
- correct it (rectification);
- delete it (erasure);
- limit what we do with it (restriction);
- stop processing it (objection);
- stop selling or sharing it for targeted advertising;
- withdraw consent you previously gave.
Email privacy@digitalsignet.com and we will act within one month (45 days for CCPA requests). We will not discriminate against you for exercising any of these rights. If you are in the UK you can also complain to the ICO at ico.org.uk; if you are in the EU, to your local supervisory authority.
Children and changes
School and club tournaments are a common use for this tool, but the site is not directed to children under 13 and we do not knowingly collect personal information from them. If you believe a child under 13 has provided personal information, email privacy@digitalsignet.com and we will delete it.
If we change this policy we will post the new version on this page with a new effective date.
See also about this tool.